Meet The Team

We Are Quali

Unleash the time and talent of your technology teams so they are free to build the future – to develop, test, and deploy with simple self service on any cloud, any time

Why Choose Us

Our values dictate everything we do.

  • Honest & Integrity
  • Trusted Partners
  • Customer First Culture
  • Excellence
  • Accountability
  • Team Work

Our Team

Lior Koriat


Lior Koriat has served as Quali’s CEO since November, 2008. Lior previously served as COO and Vice-President of R&D, since the beginning of 2007. Prior to Quali, Lior was founder and CEO of Intellitech Engineering Mechanical & Aviation Ltd., and has over 20 years of experience in system and software engineering in the fields of avionics, robotics, communications, control, real-time and embedded applications, algorithms and audio/video streaming. Lior led and managed large scale and complex technology programs including projects in the fields of flight simulation, unmanned ground vehicles and C4I systems. He holds a Bachelor’s degree with honors in computer science and economics from Tel Aviv University.

Kris Luhrsen


Kris Luhrsen joined the Quali team as the Chief Revenue Officer in June 2021.  He drives the Company’s growth strategy by leading the entire revenue organization, delivering high levels of customer value, driving sustainable growth, and helping scale the organization. Kris has a proven track record of scaling organizations to increase sales, ramping go-to-market strategies, and building high-quality teams at global technology companies. With decades of experience as a senior revenue generator, Kris is particularly adept at building processes that allow the organization to be more predictable, more consistent and improve productivity.  He most recently served as President, North America Sales at SUSE , and before that, he was Senior Vice President of Global Sales at TeamQuest.

When not working, Kris is an avid sports enthusiast, enjoying life with his wife and three children.  He holds a Bachelor’s degree at The Kelly School of Business from Indiana University.

Sarah McAuley


Sarah McAuley joined the Quali team as Chief Marketing Officer in May 2021. Sarah is a marketing leader with a proven track record of driving scale for high growth B2B SaaS companies and creating new categories of enterprise software. Sarah previously served as Head of Global Marketing for CloudHealth by VMware, a leading cloud cost optimization and governance platform, and as Vice President of Marketing for EnerNOC, a pioneer in demand response and energy intelligence software. She holds a Bachelor’s degree with honors in History from Harvard University. Sarah is the mom of three children and spends her spare time coaching youth basketball and soccer and serving on the Board of Scituate Little League.

Edan Evantal

Chief Product Officer

Edan Evantal is Chief Product Officer, having previously served as Quali’s Vice-President of Research & Development since March, 2007. Prior to Quali, Edan served in engineering management roles at Matrix IT, and Sibam, Ltd, and has over ten years of experience in managing complex and large-scale engineering projects such as C4I and military applications. He holds a bachelor’s degree in Computer Science from Tel-Aviv University.

Yael Yehoshua


Yael Yehoshua has served as Quali’s Chief Financial Officer since June 2010 and is responsible for all financial, legal and administrative aspects of the company’s operations globally. Yael served as Director of Finance since joining the company in 2007. Prior to Quali, Ms. Yehoshua held key financial roles at Tescom Ltd. She holds an MA in Law from Bar-Ilan University, M.B.A. and Bachelor’s degree with honors in Management & Economics both are from the Open University.

Amos Shachar

SVP, Operations

Amos Shachar joined Quali in 2013 and serves as Quali’s Senior Vice President of Operations. He is responsible for technical field operations worldwide, ensuring that customers achieve a powerful return on investment from their Quali automation software deployments.  Amos previously served as SVP of Customers and VP of Delivery and Director of Release Management and Global Support.  Prior to Quali, Amos was Vice President of Project Management at Evogene (NYSE:EVGN) and served in a variety of technical management roles at RADiFlow and Nokia Siemens Networks managing large scale and complex technology programs.  Amos holds a Bachelor’s degree with honors in Communication Systems Engineering from Ben-Gurion University in Beer Sheva, Israel and an MBA from the Tel Aviv University.

David Williams

VP, Product Strategy

David Williams leads Quali’s Product Strategy and brings with him extensive experience successfully establishing, focusing and growing start-ups managing small dedicated teams and managing and growing revenues in established IT software companies with large complex product portfolios managing large distributed teams. Prior to joining Quali, David’s prior roles include SVP Strategy at, EVP Product Mgmt. and Marketing at RF Code, SVP Portfolio Strategy at CA Technologies, VP Product Mgmt. and Marketing at Emulex, CTO and VP Strategy at BMC Software, VP Strategy and Product Mgmt. at IBM and VP Research at Gartner focused on DevOps and IT Operations. With over two hundred research papers and published articles, David has delivered numerous keynotes and presentations at leading industry events in the US, Europe and Asia Pacific on a wide range of IT management subjects including: managing the impact of emerging technologies; the use of behavioral learning, analytics and AI for IT management; IT automation, applications management; the adoption of public and private cloud; DevOps; Value Stream Management and Edge computing.

Naama Sapir

VP, Human Resources

Naama Sapir joined Quali in 2020 as VP of Human Resources. Prior to joining Quali, Naama served as VP of Human Resources at Anyclip, Earnix, and N-trig, where she led strategic global organizational structure and culture changes in alignment with business goals. She also served as Head of HR Israel and Global Organizational Development Manager at Check Point Software Technologies where she specialized in post-merger integration and management development. A certified clinical psychologist, she has been practicing clinical psychotherapy for over 17 years. Naama holds a BA in Psychology (Cum Laude) and an MA in Clinical Psychology from Haifa University as well as an EMBA from the Kellogg-Recanati International Executive MBA program.

Phillip Cockrell

VP, Business Development

Phillip Cockrell joined Quali in 2021 as VP of Business Development. Prior to joining, he lead commercial sales and partner development at Polyverse, a cybersecurity start-up. From 2006 to 2020, Phillip was VP of Global Alliances at SUSE, the world’s largest independent open source company. Phillip’s group was responsible for strategic relationships with SUSE’s top-tier partners such as AWS, Dell, Fujitsu, HPE, IBM, Microsoft Azure, and SAP; which drove nine consecutive years of expansion and growth. Additionally, Phillip held responsibility for SUSE’s global embedded program as well as the SUSE Platform-as-a-Service solutions go-to-market. Prior joining SUSE in 2006, Phillip managed the infrastructure and technology group at Rackspace. He’s a native Texan and lives in Salt Lake City, UT, USA.

Our Awards

Cloud Computing Winner | 2021
Cloud Computing Excellence
VMWorld Finalist Award | 2021
EMA Top 3 Award | 2021
Red Herring 100 Winner | 2021

Global Presence

Quali has offices in Israel and North America. Direct sales and customer support centers are located in the United States and the United Kingdom. Our growing global presence includes sales and technical representatives across North America, EMEA and APAC regions.

North American HQ

US 10801-2 North Mo Pac Exp.
Suite 200 Austin, TX 78759 USA


UK 9 Greyfriars Rd.
Reading, RG1 1NU United Kingdom


ISRAEL 7 HaPsagot St., Building B, Floor 5
Petach-Tikva 4952000, Israel